Apple Forces Pegatron to Drop Asus Ultrabook

Apple is famous for its stranglehold on supply chains all over the world, and it’s now exerting influence with it. According to a report from the Chinese Commercial Times, Apple has forced ODM Pegatron to stop manufacturing the Asus Zenbook Ultrabook or risk losing its iOS device contract. It was a no-contest for Pegatron, which will be ceasing its Zenbook production by the end of March.



This isn’t necessarily a sign of things to come, though. Cupertino-based Apple was apparently a little hot under the collar because the Zenbook bears a striking resemblance to the MacBook Air. Although, going forward we can imagine a lot of Ultrabooks getting more Mac-like. Pegatron was in a particularly tight spot as it just landed the iPhone contract and it would have been very costly to lose the business at this early stage.
Pegatron has deals to build a number of other Windows-based systems, but no word on Apple strong-arming them over those. Do you think Apple will continue to lean on Chinese device manufacturers?
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